BP, Answer Me These, Please

I've written and sold print-, and written and produced broadcast advertising, and keep seeing your (BP’s) “Lookie what we’re doing,” and “I’m committed to the end” commercials on television.


How much, BP, did it cost you to produce each commercial?


Was the media buy…$20 million… $50 million… more?


How much equipment, how many more workers’ wages, how many more supplies (bags, HazMat suits, for example) could you have purchased with the money you’ve spent trying to cleanse your slick/blackened reputation instead of the ocean and beaches?


Wouldn’t you have enjoyed your efforts being heralded from the well-drafted and placed press releases—at not cost to you—precipitating news stories of your determined efforts?


Are you taking The White House’s lead in ineptness, here?